2013. Logo and website design for a film criticism blog. The blogger’s long-term project is to review 50 films from each of the 100 years between 1930 and 2030. The reviews are lengthy-but-unpretentious personal essays, and the site abounds with lists of personal favorites. My proposal was to condense as much of the navigation as possible while providing multiple points of entry and legible and reliable structure.
2013. New logo, social media sites and website—which I both designed and built—to launch comedian/rapper Zach Sherwin under his own name after years of performing under a stage name. Goals were straightforwardness, simplicity and playfulness. The site was built with custom PHP on Wordpress, to allow easy updating with no coding required by Zach. Also built a mobile-friendly version of the site.
2009-2012. I created, designed (on CSS-customized Wordpress), wrote and edited the Freshkills Park Blog, updating content several times per week. Since the park is a limited-access, long-term development in a remote corner of New York City, it was important to offset by maintaining an active and frequent presence in the minds of its existing and potential advocates; the blog was part of the resulting strategy. It served as a hub for stories related to all of the intellectually interesting aspects of the park: landfills, recycling, landscape architecture, New York City development and history, art, renewable energy and more, in addition to any news and media relating to park development and programming. In conjunction with a lecture series I ran on related topics, the blog was one of the only ways for the general public to easily engage with—and virtually gain access to—the park on a regular basis. The site came to average approximately 2000 unique views per day.