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2008-2012. Part of the work I set out for myself on the NYC Department of Parks & Recreation’s Freshkills Park development team was to develop and design a range of outreach materials performing a variety of functions: explaining the history and infrastructure of the Freshkills Park site, the regulations and process governing it and the park development projects underway within it; and helping the public re-imagine a site that had been so identified with waste and environmental neglect as a refuge and space for recreation, regeneration and environmental stewardship.
Anchored by a set of visual identity guidelines produced by consultant Project Projects, I produced a range of materials to suit different contexts and points of engagement. I served as primary writer, editor and designer of these materials and products.
Tags: Strategy, Graphic Design, Illustration, Writing, Urban Planning
2008-2012. Part of the work I set out for myself on the NYC Department of Parks & Recreation’s Freshkills Park development team was to develop and design a range of outreach materials performing a variety of functions: explaining the history and infrastructure of the Freshkills Park site, the regulations and process governing it and the park development projects underway within it; and helping the public re-imagine a site that had been so identified with waste and environmental neglect as a refuge and space for recreation, regeneration and environmental stewardship.
Anchored by a set of visual identity guidelines produced by consultant Project Projects, I produced a range of materials to suit different contexts and points of engagement. I served as primary writer, editor and designer of these materials and products.
Tags: Strategy, Graphic Design, Illustration, Writing, Urban Planning
Site Tour Guide. Our outreach team found it was handing out numerous information sheets and brochures on public site tours. I wrote and designed a guide that compressed the many commonly asked questions and requested pieces of information into one document. The Guide was designed to fold accordion-style to allow the most information to be communicated on a single-page document, while remaining small enough to fit in a coat pocket (5” x 6.25”).
Fresh Perspectives Newsletter. I served as primary editor and designer of every issue in addition to writing a large share of the content, producing illustrations and taking a number of the photos.
School Presentations. I developed a variety of educational presentations aimed at student groups from elementary school through college. The presentations arrived at the story of park development by first establishing what landfills are and how they operate, how New York City’s waste management system worked previously and presently worked, the environmental cost of landfilling and the opportunities for reclamation.
Sneak Peak Promotional Materials. Advertisements for the 2010 and 2011 park preview events ran for a month on the Staten Island Ferry, and smaller (12"x19") posters and postcards were distributed at the Ferry Terminal, at cultural centers, schools and information fairs.
The photo collages are based on photos I had taken at the site plus a variety of other additions (most notably, the people).
Kite Kit. I conceived and designed these for the inaugural Sneak Peak park preview event, to recreationally activate the main event site, the top of the 150’-tall North Mound at the Freshkills Park site. Kits were composed of paper bags which could be colored on with crayon or marker, then reinforced with cardboard and attached to a spool and a surveyor’s tape tail.
Reusable Bags, Stainless Steel Water Bottles and Vinyl Window Stickers. designed for sale and giveaway by the Freshkills Park Alliance both to generate income and to support the park’s rebranding as a site of renewed environmental responsibility.