2008-2012. Part of my work on the NYC Department of Parks & Recreation’s Freshkills Park development team was to develop a set of programs to make more legible, concrete and inspiring the massive new park site for new and potential users. I conceived and collaborated to stage art performances, tours, lectures, field trips, an annual park preview day, and a mobile app all focused on on this goal.
To complement these programs, I developed and designed a range of print and digital materials clearly explaining the history and infrastructure of the Freshkills Park site, the regulations and process governing it and the park development projects underway within it. Anchored by a set of visual identity guidelines produced by consultant Project Projects, I produced a range of materials to suit different contexts and points of engagement. I served as primary writer, editor and designer of these materials and products.