Freshkills Park Blog
2009-2012. I created, designed (on CSS-customized Wordpress), wrote and edited the Freshkills Park Blog, updating content several times per week. Since the park is a limited-access, long-term development in a remote corner of New York City, it was important to offset by maintaining an active and frequent presence in the minds of its existing and potential advocates; the blog was part of the resulting strategy. It served as a hub for stories related to all of the intellectually interesting aspects of the park: landfills, recycling, landscape architecture, New York City development and history, art, renewable energy and more, in addition to any news and media relating to park development and programming. In conjunction with a lecture series I ran on related topics, the blog was one of the only ways for the general public to easily engage with—and virtually gain access to—the park on a regular basis. The site came to average approximately 2000 unique views per day.